SZA will release “Not Beauty” on GNX Tour
April 16, 2025 — RnB’s star SZA continues her meteoric rise as she launches her “Not Beauty” brand. SZA is not only capable of breaking the charts with her chart-topping hits. Yet, she can also adapt to the world of the beauty industry.
While co-headlining the tour alongside Kendrick Lamar for the Grand National Tour, the singer also launches her “Not Beauty” makeup line. The first drop will be available exclusively at the tour’s pop-up shops starting April 19th, 2025.
The debut product from Not Beauty is a trio of lip glosses designed to complement all skin tones. The first shades are In The Flesh (a neutral nude), Strawberry Jelly (a vibrant pink), and Quartz (a shimmery peach), which are priced at $23 each. If fans guess those are the only shades available, SZA assures that it is only the beginning.
Her fans can expect a full lip lineup soon from the “Not Beauty” brand, including stains, liners, and creamy finishes. In a recent Vogue interview, the singer revealed she wore one of her glosses during her Super Bowl halftime performance earlier this year.
While dominating the beauty space, SZA continues her reign on the charts. Her latest single with Kendrick Lamar, “Luther,” has held the No. 1 spot on the Billboard Hot 100 for multiple consecutive weeks.
Visually, Not Beauty leans into earthy, dreamlike packaging inspired by nature. The brand’s aesthetic mirrors the serene, organic vibe of SZA’s Lana (Deluxe) album cover. Ethically, the line checks all the right boxes: cruelty-free, gluten-free, vegan, and qualifying as a Sephora Clean product.
“I just needed a gloss that wouldn’t dry me out or disappear in 10 minutes,” SZA shared in a press release. “This isn’t about selling an illusion—it’s me sharing something that actually works.” Not Beauty isn’t about unattainable perfection. For SZA, it’s a glimpse into her beauty needs, thoughtfully packaged for her fans.
Beyond music and makeup, SZA is also stepping into Hollywood, co-starring in the upcoming feature film One of Them Days alongside Keke Palmer.
The Grand National Tour kicks off April 19th, the same day Not Beauty hits pop-up shelves across select tour cities. With limited access and high demand, fans will want to act fast.
Photo: Not Beauty’s Instagram Page
